Each year I put together an event that was the first of it's kind in the world for United for Adoption & the Utah Foster Care Foundation. Our original cast was 12 Princesses of Color and we have since added Superheroes.
I first created the event when I saw how important racial mirrors were for the children in my community and wanted something where they felt loved and seen. Volunteers helped make this an event to remember!
We have amazing sponsors from our community each year that help us put on this unique event. Each year it grows and reaches more of our community. The adults love it just as much as the kids.
I make sure to be mindful of creating an event that is inclusive, diverse and everyone feels welcome. This event is open to our entire community and gets bigger and bigger each year!
*Sustainable/Can be duplicated
*Satisfaction with event
*Engagement
*Cost to Revenue Ration
*Sponsorship Engagement
*Sponsorship Satisfaction
*Customers/Followers Acquired
*Message/Purpose Received
Since doing this event, I have had many people and organizations contact me all over the US because they want to do this event in their area. I am hoping events like this become more of the norm and kids are able to see themselves reflected in those they look up to.
“My daughter benefits when she sees herself reflected. All children should be able to imagine princesses (and superheroes, doctors, teachers, presidents, sports figures, etc.) as
people of color and it be a “normal” representation.” -Allison
“Because it gives the option for girls to see life with different color. I hated ever being able to related to a character. This gives that option. It shows there is multiple options to fit in. Teaches acceptance.” -Kari, aka Cinderella
"I have NEVER attended something like this. I’m excited and honored to be a part of this. Children are very impressionable so the more diversity they encounter, the more diverse their thinking will be.” Emm, aka Queen of Hearts
Staff Introduction Video
Recently for my non-profit, United for Adoption, I launched an educational video campaign. This is the organic insights from Facebook on this campaign.
Copyright © 2020 Terra Cooper Portfolio - All Rights Reserved.